UMCG introduced msGUIDE and the work on fluorescently labelled drugs distribution and target cells in patients with inflammatory bowel disease in an oral presentation at the Digestive Disease Week (DDW) conference in Chicago in May 2023. DDW is the most prestigious meeting in the world for GI professionals, providing an unparalleled opportunity to delve into exciting new developments with leaders in gastroenterology, hepatology, endoscopy and gastrointestinal surgery.